Client Testimonials - An Amazing Promotion Tool
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Not making the most of client testimonials? You should be as they are a powerful resource. Here are some great ways to make the most of them
1) Make sure any testimonials you use on your website, really stand out from the rest of the text. Put a box around them, or use different fonts. Make sure you include their name (rather than their initials) and perhaps where they’re from, to add credibility. If they have a website, include their URL, but don’t make it an active link, as you want visitors to stay on your site! Use testimonials that refer to particular aspects of your business, for example, your great customer support, super price or even speedy delivery.
2) Have a frequently asked questions (FAQ) page and include testimonials here. This is very powerful if you can use a client testimonial as an answer. For example, you may include a question about customer support, and then use a testimonial confirming how good it is, as the answer.
3) Use client testimonials in any follow-up autoresponder series you may use. If you’re talking about a particular aspect of your business, then include comments such as “and here’s what Mrs Johnson said about”
4) Put all your testimonials together as a pdf report that potential clients can download for free from your website. This would be great if you could include photos of the writers (if you get a testimonial, but no photo, then just write back to them and ask!) as it will add even more credibility.
5) Case Studies are great ways to use testimonials. Use enticing headlines for these and try to make each one cover a particular aspect of your business - your service, delivery, price etc. If the studies focus on common problems and how your product or service solved them, then many potential clients will be able to relate to this and it will have a powerful effect on your marketing.
6) Use snippets of your testimonials in offline marketing like brochures and print newsletters and post cards. And use some online in blog posts and blurbs with forum comments and other interactions.
7) Use press releases if you believe offline publications and media may have an interest in your information, query them by researching how to do this first in freelance writer books from the public library. Then take action: submit the press releases to online press release sites and PRWeb.com then follow up with editors and publishers.
