Last month I asked my readers to tell me what baffles them most about the business side of copywriting, and two readers said “getting started!” So that’s what I’ll show you how to do here.
It’s the old “What comes first? The chicken or the egg?”, applied to a new career in copywriting.
One of the […]
I want to share with you one solution to a marketing problem shared by three of my coaching students this month: how to create a powerful online newsletter, or ezine, for cultivating quality clients.
I realize this is not the only source of info you can find on how to write an effective ezine, but it […]
This month I’ll answer a question posed by Cynthia B. who is returning to copywriting after a long absence. She wants to know:
How important it is to have an agency quality website?
The answer is that it is very important to have a high quality website IF you are prospecting other than locally.
When you prospect […]
How does a freelancer get 50 percent of the fee up front?
One of my copywriting colleagues, Susan Fantle, asked me for a discussion of the topic since she had recently encountered some difficulties with clients. In her own words:
“I’ve been in this business for 23 years and only in ncentive the rush the check. So […]
Copywriting is an art.
It is the art of writing sales related materials such as sales letters, e-mails and advertisements. It uses the direct response or direct marketing technique to persuade the reader to ultimately act upon subscribing or buying products or services.
Have you ever been stumped as to why you feel compelled to […]
When you are trying to learn how to write an effective sales letter in any copywriting training course, you need to first recognize and understand the basics. The basics are crucial in order for the sales letter to flow nicely. I will briefly elaborate on them.
1. The Qualifier
A qualifier is a term to let […]
A headline captures the attention of the prospect. This in turn, subconsciously asks the prospect to further read on the content of the website. Headlines have the power to tap into your emotions, wants and needs. Mere words have a psychological impact on you. This is because when you see or read something that caters […]
Writing is more than just a creative process. It’s a business that can create a substantial income for you. First, however, you may need to change your entire mindset.
The dream of almost any unpublished writer is one day getting published. To have their material read by the masses of people who love to read. […]
Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting. Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting.
There is a great deal of demand for Web copywriting today as more and […]
You can find that there are numerous freelance copywriting jobs out there. Within this article today, we’ll look at a couple of the different websites and how you can make sure to set yourself apart from all of the other freelancers out there.
Our first task is to identify the different marketplaces where you should have […]
