The number one secret to the 7 secrets of advertising success is to get more prospects to take notice of your advertising. After all, if they don’t even notice you, that’s a done deal and you’ve totally wasted your money.
There’s a whole bunch of ideas you could use, and here’s 5 top ways to get […]
A style guide is a document that helps writers and editors by answering the questions they will meet when editing. They vary greatly in length and cover a variety of different subject matter from how to attribute different types of information in academic works to how to properly write out a military commander’s rank in […]
Most small business owners and entrepreneurs make the same fundamental mistake when they put their hard earned money into advertising.
The reason why is obvious, but little understood. They simply copy the big end of town and do what big companies do because they think that’s how to advertise successfully. After all, aren’t those companies […]
If you want to sell your product or service on the internet, the best way to go about it is to write a winning sales letter. Not everyone feels themselves up to the challenges of this task. Some struggle with their writing, others hire a copywriter to tackle the job for them or use copywriting […]
1. The word “free” in your ad goes a crazy long way. People want reasons to do anything and free is a big motivator. It could be a free ebook, a service, or a free report you’ve created. Let them know the perceived value of the free item.
Also, it’s not free forever, right? […]
Imagine that you are a busy college student, waiting in line to copy an article you need for your upcoming final exams. A stranger taps you on the shoulder: “Could I cut in? I want to go first because I’m in a hurry.”
Meanwhile, in the next line, another stranger taps on your friend’s shoulder: “Hey, […]
Writing the sales copy is one of the biggest challenges you will have to face when selling your service or product on the Internet. You have to be able to put across the benefits of your product to the potential buyer, who with a bit of luck has already been trying to find the […]
Electrify your online sales copy by using any of these approaches to improve conversions.
1. The “Law” Approach
The “discover the (no.) laws of (gaining your product’s benefit)…” Approach tells potential customers that if they don’t own your product, they may be breaking some laws that they don’t know about. Now these laws may not be real […]
A common mistake made by many inexperienced copywriters is to focus too much on a product’s features and not enough on the benefits it provides.
While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the […]
One of the most powerful weapons in any marketer’s arsenal is a well-constructed sales letter. It provides the perfect vehicle to drive home your sales presentation, and it allows you to reach thousands and even millions of people all at once.
There are many ways to go about crafting the perfect prose needed to grab and […]
