Whether you have a website to launch, an ebook to publish, or affiliate scheme to promote website copy writing is one of the most essential skills to have. If you’re promoting anything online you will need to create compelling copyto form articles, press releases and website content. But they’ve been hiding the truth from you!
Among the main challenges of selling online is the fact that there is no physical or what is called face to face interaction. As such you cannot reposition your pitch to fit the direction of an objection. A sale therefore depends on a static sequence of thought and argument. This sequence better be effective otherwise […]
The differences in media may introduce challenges in the process of selling from a website. But the fundamentals of persuasion remain unchanged. This then means that online sales are not different from offline sales, and this includes the mix of logic and emotions.
The logical versus emotional sales pitch is a confusing one especially to inexperienced […]
You can create attentive and receptive readers by developing and using the right copywriting skills. Good copywriting can be the answer to phenomenal sales, and even a small adjustment in copy can have large impact on results.
Do you have a website? Do you have an opt-in page? Are you getting traffic? […]
Someone once said that the invention of the Internet was the most innovative thing that has happened to the professional writer since the creation of moveable type. There’s no doubt that after a shaky start a decade ago, web content is here to stay as a juggernaut that twists and turns as it evolves through […]
Let’s assume you have a brilliant product or service, and you want to make it an absolute no brainer for people to buy it. What can you do? One of the best things you can do is to take away all the risk for the purchaser and give a guarantee.
People these days are worried about […]
The third step to the 7 secrets of advertising is to get more prospects to trust what you say.
Take it for granted that no-one believes you. Now, that sounds rather blunt, doesn’t it? But people don’t know you so why would they believe what you say?
Now you will also have heard that people buy […]
There has been a major shift in how people buy things and relate to companies in the past 3 years and this trend is brilliant for small business. The trend is away from “buying a brand” to “buying the person behind the brand”.
We have been disillusioned by big business so now we are looking to […]
When working with businesses on letters they send to potential clients trying to get an appointment with them, we often see the same mistakes being made over and over when we look at their existing letters.
To help you not make the same mistakes, here are our top 10 tips for effective appointment letters.
1. Be realistic […]
The second step to the 7 secrets of advertising is to get more prospects to read your ad till the end. After all, if we don’t get to fully inform our reader how can we expect them to make a buying decision. And fully informed means, reading your ad right to the very end.
Here are […]
