Every communication you send to customers or prospects should have a clear purpose. Before sitting down to write a sales letter make sure you are clear about the product or service you are offering, the price, any bonus offers, whether there is a time limit, etc
Think from the point of view of the customer. What […]
There is a large variety of home based online businesses available to the right individuals who are interested in participating in them.
This includes the sale of physical, service and electric goods and services including technology based concepts.
You can do a virtually unlimited amount of service, physical and sales businesses merely by working […]
Since 2003 I’ve helped many new copywriters select the niche that’s right for them, and those niches have been strong and varied.
Nutraceuticals is big, and so is financial; technology is popular, as well the technology sub-niches of software, hardware, and to a much lesser degree, telecom.
In addition to the more obvious markets I have […]
In my work as a copywriter’s coach I often talk with new and even seasoned copywriters who express their deeply hidden yet oft-nagging fear of “not measuring up.”
I explain that every copywriter has to go through this (sometimes long) phase, and tell my own story of crippling insecurity.
My worst moment was shortly after I was […]
As a copywriter and copywriter’s coach, it’s my responsibility to offer powerful, on-target advice to my “mentees.” For them as well as myself…and for you…I keep a keen watch on the world of freelance copywriting to pick up on changes and trends.I spent last month musing over numerous clues, statements, conversations, experiences, and purchased research […]
In this article I’ll share two financially ruinous negotiating tactics often made by beginning copywriters. Both came from my coaching students just this week.
Financially ruinous negotiating tactic #1 comes from a successful book author who is adding copywriting to his writing skill set. Here, paraphrased, is a comment he made to me on Monday:
“My client […]
About six months ago I read an article similar to this one. I had never even considered becoming a ghostwriter but I figured I would give it a shot. In the past six months I have earned over six thousand dollars off of articles I have written for webmasters alone.
What is a ghostwriter and […]
Having more than 20 years as a copywriter under my belt, most of it freelance, I’ve made all the mistakes and suffered all the pains (and the ecstasies) of freelance life.
As an aid to my coaching students, I prepared this short report some time ago to show them that that I truly understand what […]
At the foundation of every selling message, whether a brochure, print ad, or direct mail piece, should be a unique selling proposition (commonly known in marketing circles as the “USP”.
The USP tells your prospect what differentiates your product from everyone else’s in your category. And it’s the single most important reason your prospect will […]
Picture a website, it’s got class “A” graphics, a beautiful flash menu, sound video and all the bells and whistles. Now imagine this beautiful website without any words at all. How many sales do you think it would make?
Rudyard Kipling once said “words are, of course, the most powerful drug used by mankind.” Words make […]
