Freelancers who are trying to build their portfolios occasionally asked me, “What can I do with good work that was never used?”
The good news is, you should use it in your portfolio, if it’s work you’re proud of. Marketing professionals are used to seeing work in all of its stages, and as long as your […]
I want to share with you the two most powerful marketing methods I’ve found for the copywriter. And they are (drum roll please)…direct mail and… networking!
In my coaching program I have my students go through an intensive 24-session web/mail marketing program that gets them the high quality leads they need for financial and professional success.
However, […]
Over the years, I’ve had several copywriters ask me how important it is to have an “agency quality” website. My answer is always the same: it’s very important if you are prospecting other than locally.
When you prospect locally, the client can meet you personally. But when you prospect nationally, your website, “telephone” personality, and […]
There’s a lot of overtly self-serving marketing taking place in the “new copywriter’s space” of the Internet, and I don’t want to add to that.
So permit me to give you my very considered perspective on the question “Can I transition into copywriting by moonlighting?”
I’m happy to report that the answer to that question is […]
Imagine; you spend thousands of dollars designing your website and no one comes. Why?
It could be that you forgot about the content or you didn’t invest enough in the message. Good website content delivers the right message in the right way.
Tip #1 -The most important rule to remember is that writing for the web is […]
One of the most difficult and time consuming tasks in this internet business game is to attract more traffic. It makes perfect sense to educate yourself and try to pull and convert MORE visitors into sales.
Everything you may have heard about increasing your website sales might be true. But this article will show you some […]
If you can use more new customers clicking on your ads and purchasing your products… and I mean TONS of new sales and profits without attracting tons of extra traffic, I’ve got great news for you.
Now there are some powerful ways to bring in all the customers you’ll ever need and convince them to buy […]
A beginning copywriter recently asked the question, “How can my client quickly generate testimonials?”
The answer is the same for her client as it is for us: You must develop them!
I must confess that in my own copywriting business I was lazy in this department and had to scramble once I decided to correct my negligence. […]
I want to share with you the solution to a marketing problem recently expressed by three of my coaching students…and that is how to create a powerful online newsletter (ezine) for cultivating quality clients.
I realize this is not the only source of information you can find on how to write an effective ezine, but it […]
I was recently approached by a copywriter who was confused about the proper use of copyright. He explained that the client had hired him for work, then canceled the job part way through, paying him for work done to date.
Perhaps because the work was unfinished, and thinking
there may be some future use for it, […]
