By following some of the following tips, you can increase the response rate of your advertising. It can be tough to advertise and make a profit. You know you have to advertise if you want to grow, but what else can you say in an ad besides how cheap your services are?
Most […]
In the world of business, there are two dynamics that are constantly in motion, and they are…
1) A problem for which a solution must be found (owned by the client), and
2) The solution to that problem (owned by the service provider).
It’s the degree to which you can solve that problem for that […]
What is the single most important thing you must know about landing a high quality client?
In a word, it’s EMPATHY. And my copywriting colleagues should know this, because understanding the pains, frustrations, desires, wants, needs, and goals and aspirations of your target audience is the key to higher response rates, more orders…and yes, better clients.
Why […]
Personal Branding 101: How to make the right branding decisions for your new business
Inevitably, at some point for freelancers who target corporate decision-makers, the question comes up:
“Should I create a company name?”
And usually, the answer is “no”…but the answer is not always “no.”
Here’s the logic:
When you are an individual who provides a service…a designer or […]
People don’t have much time to read your sales letters and would rather skim them. They will scan your letter and read only those that catches their eyes.
Is the solution to have a short one? No, it’s not. Generally, long sales letters convert better. You will have more time to present the features and benefits […]
Electronic books, or “ebooks”, have become big business on the internet and their creation and distribution has already begun to compete with traditional off-line, hard copy, paper and ink books. If you are unfamiliar with the term “ebook”, or unclear about what exactly it means, it can be rather confusing since on a computer screen […]
Some beginning copywriters have asked for my opinion about offering potential clients a “free assessment” that consists of a free review of a marketing piece along with suggestions for improvement.
First let me say that the idea is not a bad one, and in fact it used to be a somewhat common tactic for opening the […]
Writing effective copy for your website involves more than just writing a letter to your potential customers. To be successful, you need to compel your visitors to take action. Here are some of the top ways to write website copy that will bring you what matters most- SALES! Here’s what you can do:
- Spend time […]
Writing copy is your number one weapon when it comes to making serious money online. Sure, you can spend hours getting traffic to your site using the multitude of options available, but if your site doesn’t convert to a sale, a click or a sign-up - then you’ve wasted your time.
With that in mind is […]
Everything about the copy that you place on your site is crucial to how many sales you generate. Take the time to make your sales letter as good as it can be with these amazing copywriting tips.
- Know what action you want visitors to take before you write any copy. Before you write a word […]
