Before you begin the attempt to build a successful list or create a powerful sales letter, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, sales letters focus specifically on capturing leads for a newsletter or making a sale for a specific product. […]
The sales letter subhead and prehead are a primary part of an effective marketing copy. A prehead is actually a type of headline that is written on top or before the main headline. Think of it as some sort of introduction for the main banner or heading. A prehead typically sets the stage or mood […]
Back in the early days of the Internet, it was good enough to stack your copy with selected keywords in a haphazard way. As time went on, seo and seo web design became more sophisticated and the rules for web content management became more stringent. To that end, a set of ethical seo rules has […]
For the person who’s just starting out on the ecommerce trail and is unsure of all the terms and esoteric names that they suddenly find themselves confronted with, one of the more daunting might be SEO content. Then, if you’re not confused enough, you might go and ask someone to explain what they mean.
“Why that […]
Most online instructions on how to write effective copy for the web revolve around details and tips regarding keywords, page titles, META descriptions, and other similarly technical things. These materials will tell you, for instance, to mind your page title or soak up your copy with keywords, all in an effort to jack up the […]
Every day, we are deluged by all kinds of copies (that is, advertising in print, radio, television or online). Often we are not conscious of them, but I guess in our little ways we subconsciously filter which copies work and which don’t. Personally, the ultimate test whether a copy succeeds or not is if I […]
As a writer by profession and passion alike, I know that knowing your audience is a cardinal rule in the practice. The explanation is simple. If I am writing for a supposedly intellectual bunch of people in the academe, I put an air of sophistication in my language. When I write for a more general […]
I did not believe Shakespeare when he said that brevity is the soul of wit. It is, I believed, simply not my style. Going forward, though, reading a wide variety of works changed my mind. The challenge to any writer is to make the article clear, concise, and readable. After all, the purpose of writing […]
Hiring a copywriter who will help you reach the success you want in your online business can be a challenge, even to experienced marketers. You will want someone who understands what works online and who will have a system for learning what works in your own business. As a copywriter,
I have worked with clients […]
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