The FHA Secure Refinance program was created in an effort to provide greater help for people who weren’t able to obtain FHA-approved loans. As mortgage provider, it’s your job to let homeowner clients know when they’re better off with a FHA Secure loan.
Current Non-FHA Loans
Clients with current adjustable rate loans that hadn’t been provided by […]
The key to marketing for reverse mortgages is to simply make your client understand the benefits of what you’re offering, enlighten them as to what their options are, and what these options would lead to.
How to Qualify for Reverse Mortgages
The qualifications for reverse mortgages will immediately allow you to identify who your target market is. […]
Mortgage marketing as a first job is easier than you think especially when you consider the tips below.
Make Liberal Use of Headlines
Don’t make a presentation, brochure, or even a simple calling card without making use of headlines. Unless your name is Donald Trump, having your full name spelled out in calligraphy won’t warrant a second […]
It’s perhaps a novel idea that no matter what business you think you’re in your real business is marketing - simply because if you’re not marketing, you don’t have any clients, and if you don’t have any clients, then you don’t really have a business.
An interesting observation I invite you to make for yourself is […]
It drives me crazy the way some companies treat their customers - as well as their employees even. An employee who isn’t treated with respect may not treat a customer with respect and then there goes all value of even having a business, right out the window. All I can say is, if […]
If you have ever tried voice broadcasting (automated telemarketing) to generate leads for your company, you know that the responses you get from a live response broadcast can often be negative. Many respondents ask to be removed from the call list, and some of them can be angry or even abusive. A thoughtful […]
Search engines like Google, Yahoo and MSN are really just data bases. When you do a Google Search you are not searching the “world wide web” you are searching Google’s data base. There are two ways to get in to these databases. One is to submit your site to the different search engines. In about […]
Landing pages have the ability to grab and hold us like fly no-fly paper or repel us like jumping on the trampling. The question is what impact does your landing page have on the people who visit your website. As I talk to people who are just getting into SEO (search engine optimization), all they […]
You may already know that if you’re using voice broadcasting, you will receive some negative transferred calls - including calls from folks upset that you called them, and calls that are simply unqualified. You may know how to create a message with a higher response rate to reduce the number of such calls. In […]
There is no denying the incredible power of a phone broadcast system. Imagine, you have the ability to send your recorded message to thousands and thousands of phones at the click of your mouse!
But power alone does NOT lead to success. Here’s how you can judge the possibilities for your own idea. The crucial […]
