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Copywriting for Onlline Business Success: Start with Your Own Success Stories

Copywriting for independent professionals means creating web pages to display your skills. But most indie professionals feel self-conscious when they describe themselves. They don’t want to brag. And they realize that vague promises (”I am a good listener” or, “I help clients find solutions”) aren’t very convincing anyway. Telling success stories about your work is the best way to convince prospective clients that you are the best possible resource to help them... Read more »

To Convert Browsers to Buyers: Don’t Give Your Visitors a Cozy Home

When you work professionally with your clients, you want to create a comfortable experience. You want clients to feel they’ve settled into a cozy armchair in your virtual living room. But before they become clients or buyers, you can’t let them sink into that chair. Your website focuses on one question: Are you the right person to solve their biggest challenge? Here are the most common ways to let your visitors get too comfortable before they’ve decided to buy. (1) Turning your... Read more »

From Client Attraction To Lifetime Revenue In 3 Essential Steps

“How does anybody make money from their clients?” My client “Nate” was thoroughly exasperated. Nate had been laid off from a corporate job. He was starting a new business as a Virtual Assistant. “Last week my client asked me to create a special edition of their company ezine,” Nate told me. “They said “It should take about an hour.”Well, actually I spent almost a whole day working on their project. Maybe I should become a dog walker.” “My... Read more »

6 Factors to Know if a Borrower is Qualified for a FHA Secure Refinance Loan

The FHA Secure Refinance program was created in an effort to provide greater help for people who weren’t able to obtain FHA-approved loans. As mortgage provider, it’s your job to let homeowner clients know when they’re better off with a FHA Secure loan. Current Non-FHA Loans Clients with current adjustable rate loans that hadn’t been provided by an FHA-approved mortgage lender can apply for FHA Secure refinancing. The best way to approach such clients is to draw out their... Read more »

A Beginner’s Guide to Marketing for Reverse Mortgages

The key to marketing for reverse mortgages is to simply make your client understand the benefits of what you’re offering, enlighten them as to what their options are, and what these options would lead to. How to Qualify for Reverse Mortgages The qualifications for reverse mortgages will immediately allow you to identify who your target market is. Firstly, they must be sixty-two years of age or older. Secondly, they must have full or partial ownership or their home. Based on this profile, you... Read more »

Three Big Tips on Marketing for Mortgage Brokers

Mortgage marketing as a first job is easier than you think especially when you consider the tips below. Make Liberal Use of Headlines Don’t make a presentation, brochure, or even a simple calling card without making use of headlines. Unless your name is Donald Trump, having your full name spelled out in calligraphy won’t warrant a second glance. An effective headline, however, can do that and more. When creating a headline, there are two types of ideal reaction to aim for: shock and emotional... Read more »

How to Identify Your Target Market and Increase Sales by as Much as 37% Within 30 Days

It’s perhaps a novel idea that no matter what business you think you’re in your real business is marketing - simply because if you’re not marketing, you don’t have any clients, and if you don’t have any clients, then you don’t really have a business. An interesting observation I invite you to make for yourself is to watch what happens when new businesses open up in your local town. Typically they’ll open their doors and wait for customers to come in —... Read more »

What is Your Lifetime Customer Value?

It drives me crazy the way some companies treat their customers - as well as their employees even. An employee who isn’t treated with respect may not treat a customer with respect and then there goes all value of even having a business, right out the window. All I can say is, if you want your business to fail, then forget about customer value. And if you want to succeed, then customer value should be your highest priority. A profitable business has and shows respect not only to their employees... Read more »

How To Automatically Insulate Sales Staff From “Negative” Call Transfers

If you have ever tried voice broadcasting (automated telemarketing) to generate leads for your company, you know that the responses you get from a live response broadcast can often be negative. Many respondents ask to be removed from the call list, and some of them can be angry or even abusive. A thoughtful manager will want to insulate the sales staff from these “raw” response calls, in order to make them better able to focus on leads and sales without the distraction of negative calls. Many... Read more »

Search Engines Paid Search Vs. Natural Search

Search engines like Google, Yahoo and MSN are really just data bases. When you do a Google Search you are not searching the “world wide web” you are searching Google’s data base. There are two ways to get in to these databases. One is to submit your site to the different search engines. In about 6 to 9 weeks the search engine will index your site. They have software that comes to your site and index every page and adds it to the database. They come into your main web URL and follow... Read more »

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