I’ve been involved in door to door distribution for years now. You might say that I’m an expert on the subject - certainly nothing surprises me anymore. Like the time when a representative for a well-known political figure (who may one day have a hand in decision making that affect the future of the whole […]
It is often said that a company is nothing without its people. Nowhere is this more apparent than in the world of leaflet distribution, where ones staff are the absolute key to success, and can make or break a company. One of the reasons that so few leaflet distribution companies in today’s market place are […]
Direct mail is a marketing technique in which the seller sends marketing messages directly to the buyer. Direct mail is a unique blend of advertising and sales. It is sometimes referred to as direct marketing or direct response marketing. Direct mail is, as the term implies, a marketing message that’s delivered to prospects by mail. […]
It is a difficult process and sometimes a costly exercise to find new customers. However, once you have found them you can keep in touch with satisfied clients and increase your business by the use of postcard marketing.
Staying in regular contact with your customers in this way will let them know that they are […]
Karen Scharf is an Indianapolis marketing consultant who works with small business owners and entrepreneurs. She offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.ModernImage.com.
Direct mail is an exciting area of marketing, probably even the most exciting. There are so many things that will help you create a mailing list. Preparing yourself is the best way to beginning a new business or winning mailing. The key is to study and learn new techniques that apply to your situation and […]
It is often said that a company is nothing without its people. Nowhere is this more apparent than in the world of leaflet distribution, where ones staff are the absolute key to success, and can make or break a company. One of the reasons that so few leaflet distribution companies in today’s market place are […]
Leaflet delivery companies are all the same, right? If my company is at all niche, there’s no point in using them, right? Because the standard industry practice is to mail out flyers randomly to a postcode area, with no thought for where the leaflets might be put to best use, right?
Wrong! In this day an […]
Many businesses advertise their services through mailing adds which represent a significant investment of time and money.
Ever wondered what happens to the ads you send?
Even if there aren’t many bills and letters stuffed in my mailbox, I can usually count on a barrage of “junk mail” arriving almost every day. Sometimes I’m bored enough […]
The most exciting area of marketing is direct marketing. When you hit on a mailing that gets winning results, it is a thrilling experience. There are not many things that can compare to opening your mailbox only to find a flood of envelopes or emails filled with orders and checks that all have […]
