Brand marketing is the process of ascertaining, developing, and finally bringing a company’s image to the marketplace. It is important to know who will represent your target market. You want to know their age, gender, and location. You also want to know the potential consumer’s spending habits, and if your target market shows brand loyalty […]
Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn’t provide the credibility that PR can. Al Ries, marketing guru and strategist says in his book The Fall of […]
To a small business name recognition can mean everything. Often small businesses are built by word of mouth and some business cards but so much more can be done to help your business grow. You need to develop your small businesses image. It needs to become a brand. Even if your company only serves your […]
Let’s start with the basics…what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product - in other words, its lasting impression.
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free […]
Your brand identity is how you see yourself. Your brand perception is how others see you. If you want your brand strategy to be successful, you need to ensure your brand message is consistent.
Your online brand includes a lot more than just your website and logo. It also often includes you and how you […]
In today’s image-conscious world, branding has never been more important. If you are able to tap into the Zeitgeist, you will be well on your way to success.
Walk down any high street and take note of ten household brands. What style have they chosen for their logos? What image does the logo project? Your […]
It is no secret that we live in the age of information overload. No matter where we look, eat, sleep or breathe, we are bombarded with information. The problem is that our potential clients are too. So how do we cut through the clutter?
For starters, we have to build credibility with our audience and get […]
Choosing the right marketing company can be a daunting task. The problem with the selection process is that every branding, advertising and graphic design company says they are a marketing agency.
This of course is not the case. To be a true marketing company they must focus on one thing. Marketing. Marketing is not about media […]
Choosing the right branding agency can be a daunting task. The problem with the selection process is that every marketing, advertising and graphic design company says they are a branding company.
This of course is not the case. To be a true branding agency a company must focus on one thing. Branding. Branding is not about […]
Location, location, location is what they say in real estate. When it comes to home based programs, it is all about marketing, marketing, marketing. When you have a large budget to market with, it is very easy to drive traffic to your website. But many people that jump into network marketing do not have much […]
