Do you struggle to attract and retain business? Do you yearn to be seen as an expert in the field? In an increasingly challenging market flooded with fierce competitors and extremely savvy consumers, learn how to develop a killer brand that will inspire you, attract loyal customers, and knock out the competition.
1. Identify your […]
Here’s how to get a blank look from most business owners, managers and branding, marketing executives. Ask them, “What’s your marketing plan?”
You’ll likely get an answer like this: “Well, I don’t really have one of those exactly, but I am doing some corporate branding, direct mail, updating my web site and considering search engine optimization.”
Fact […]
Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing common among all brands is the need to be a strong brand.
Why is brand identity so critical?
A strong […]
If your company has a good product and a hungry market for that product, you’re closer to success than 90% of the rest. But to take that final step, some of the most successful companies in the world have hired a Branding Company to craft their company’s brand image into the sales and loyalty-generating machine […]
If you sell a product or service, and want to be successful quickly, you must tell people about it through advertising and marketing.
TV, radio and newspaper are still considered the major media for effective marketing off-line.
However, a lot has changed with these top three marketing vehicles in the past 15 years.
In this […]
Do you struggle to attract and retain the right clients for you? Do you yearn to have word-of-mouth renown? In an increasingly challenging market flooded with talented therapists and extremely savvy consumers, discover 10 Keys to developing a brand full of integrity that will inspire you, attract loyal customers, and make promoting your […]
Promoting your CD to radio takes a lot of organization and time management skills. Let me help organize your process. First you need to find radio stations that are willing to accept submissions from independent artists (Contact names, addresses, phone and email for radio stations across the globe are listed in “The Indie Guide To […]
We are all cluttered thinkers, our minds preoccupied with numerous thoughts, feelings, and unresolved information.
You can see that clearly as you walk down any city street.
Faces are contorted with angst, inner dialogues, and multilayered emotions. People even walk and move in an uncoordinated way.
Examine your own thinking, and you’ll see that […]
While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action. This is not true, but definitely understandable on the two can be misconstrued as the same.
There are several brand tools that can also fall into the marketing category. This is what makes the two […]
The Internet is a ubiquitous Corporate communications and sales channel, however many companies are still not utilizing much of its power. That could be because of loyalties to comfortable old channels or that there aren?t enough Internet marketing experts to take their brands into the digital realm.
Regardless of the hold-ups in leveraging internal or […]
