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Essential Ingredients No.1 & No.2 For A Killer Online Brand

One of the most important aspects of a killer online brand is specialisation. We see it everywhere online. There are sites focused on social networking, sites focused on sport, sites focused on current affairs and sites focused on many possible themes. This first ingredient is known as contraction. The fact of the matter is that the most successful and well-known sites online are NOT sites that offer a variety of services from different industries or sectors. The most successful online brands are... Read more »

What is Branding? What is Marketing?

Branding & Marketing. Are you confused about these 2 important elements of business? You are not alone. Nowaday, 94% of business owners, entrepreneurs & business tycoons do not know the difference between Branding and Marketing. So, they are not maximizing the corporate profits that they could have generated. They are losing 37% to 370% sales that belong to them daily. If you want to stop losing all these sales/profits, keep on reading. So, what is Branding? The American Marketing Association... Read more »

Designer Watches A Creation Of Marketing And Not By Design

The first timepieces were believed to have been sundials, though non mechanical, these devices were able to give a good indication of the time of day by tracking the suns movement. The portable time piece did not arrive until the 16th century and continued to evolve throughout the 17th century. With advances in technology the portable time piece developed from the pendant watch to the wrist watch. Now sufficiently small to enter the jewelry section, more and more elaborate designs were being created,... Read more »

The Upside Down World of Web Branding

Some of the best ideas for web branding defy logic. For instance, if you were to develop an ecommerce site you might well seek to establish your business name as the primary branding feature. What if your business name is less important than you think? Developing a catchy slogan seems to be an important step in branding? What if your site visitor is mostly interest in what you do or what you have to offer? In some ways the best ideas for web branding turn the tables of conventional thought and leave... Read more »

The Enemy of Marketing is Here

Do you leave customers breathless and begging for an encore, or fuming and screaming, “No more!”? How do you know… for sure? I had almost finished a glorious shopping experience at one of my favorite stores. The shelves were stocked with plenty of options, and the helpful salespeople gave me good guidance. I made it almost all the way to the cashier when it happened. If the cashier later sensed my agitation, she didn’t let on. Neither did I, until I walked out of the store.... Read more »

3 Simple Steps for Gathering Effective Testimonials

I’ve recently suffered a computer crash, and one of the folders that wasn’t backed up was one that contained all my testimonials. So I’m now on a mad-scramble to try to acquire new testimonials to use in my future marketing. Testimonials are an awesome way to boost your sales and grow your bottom line. There’s nothing like social proof for easing your prospects’ minds and encouraging them to buy. Testimonials should be used everywhere - in your sales letters, on your... Read more »

What Is In A Product Name?

So what things should you be considering when you are thinking about a name for your product? Of course there are many things to consider but let’s keep this simple. We’ll start off with learning what the four basic categories of product naming are. The four categories are descriptive, suggestive, arbitrary, and fanciful. The first category descriptive is just what it says. Examples of descriptive product names are Philadelphia Cream Cheese, Florida Orange Juice, Boston Clam Chowder,... Read more »

Sound Branding - Create a Sonic Logo

by SFXsource Sonic logos are short audio jingles that are used by brands to identify themselves and are usually less than 7 seconds. It is essentially the harnessing of audio to represent and communicate the values and personality of a company. Associations and companies use sonic logos to grow public awareness of their brand and they use them in many medias including the web, radio, mobile technology, and television. While the creation of the sonic logo itself is a matter of musicians and sound... Read more »

Brand Marketing Can Put You on Top of the Competition

Brand marketing is the process of ascertaining, developing, and finally bringing a company’s image to the marketplace. It is important to know who will represent your target market. You want to know their age, gender, and location. You also want to know the potential consumer’s spending habits, and if your target market shows brand loyalty or if they can be swayed to another brand by a promotion or special offer. How to Develop a Unique Brand Always ask yourself what your brand can provide... Read more »

Why a Compelling Press Release is Your Company’s Best Friend

Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn’t provide the credibility that PR can. Al Ries, marketing guru and strategist says in his book The Fall of Advertising and the Rise of PR, “For most companies today, PR is far too important to take a backseat to advertising. In many ways the roles are reversed, PR is in the driver’s seat... Read more »

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