You have your own products, be it physical products or digital products such as an ebook or software. You try your best not to tear your hair out every time you find out that you’ve not made a sale at all or you get only a number of measly sales in a matter of months. […]
Did you know that fortunes were made or lost on the strength of sales letters? It is not “Build a better mousetrap” that will make you rich. It is “Create a better sales letter” that will lead you to fame and fortune.
Secret one: Know your audience. This is often overlooked. You don’t use the same […]
You have less than five seconds to capture the interest of your visitor. Unlike face to face sales where a prospect will stand poor salesmanship for etiquette sake, online the back button beckons. It is said people do not get bored in print. If a page does not deserve their attention they just flip over. […]
These days, the more you know about optimizing your website (and that goes well beyond keywords and keyword phrases strategically placed throughout your website content) the better your online business will do. That being said, one of the best ways to do that is to test your website conversion rates. Why? Because doing so will […]
Your opt-in email list marketing strategy should be to get as many targeted subscribers as possible. The tips below should help you get more hungry buyers and if you develop your own personal style that resonates to your audience, you should be able to build a massive list.
I will never stress this enough; content is […]
First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action.
Most prospects will never pull out their wallets because they like your web design; they do so only when your words convince […]
The real estate industry has moved into the internet arena, and cyber space has become a viable tool for shopping for one’s dream home. Many buyers are utilizing the web to research their potential purchases from the comforts of home. According to studies done by the National Association of Realtors, seventy seven per cent of […]
Targeted website traffic is by no means a guessing game. It is an exact science that takes time and effort to get right. The only way to get more website traffic is to reach the audience you designed your website after.
Your site might be pretty and interesting, but the information is useless unless the […]
Copywriting is the single most important component of Internet marketing. You need copy that attracts clients and converts lookers to buyers. So when you hire a copywriter, you need to get the most benefit from your investment.
Many of my clients tell me, “I paid for copy and it is sitting in a drawer, […]
You may not know it, but besides generating sales from your customers, the things your customers do can help you generate more profit?
Here’s how:
- Encourage your existing customers to refer people to your site. By far the best form of advertising is word of mouth. If customers refer others to your site they arrive […]
