Most beginning online advertisers are very confused about the difference between SERP (”search engine results page”) ads and content network ads. The major search engines blend the two together so well that they seem to be the same thing, unless you really pay attention.
Search engine results pages are what most people think of when […]
Renowned for its dual ability to save money and reach consumers beyond typically set territories, Internet banner advertising has captured the World Wide Web. Banner advertising played a major role in market trafficking throughout the scape of the Internet; many people and corporations have invested in this inexpensive advertising method. Some use it to achieve […]
It’s easy. Just type your subject in quotes in Google’s search box. This is one of the quickest and easiest ways to test your search marketing efforts. Each week you can track which of your search marketing efforts is paying off and which isn’t doing so well. The results may […]
A frequently used but just as frequently misunderstood term, ecommerce is the abbreviated term for Electronic Commerce - the transaction or exchange of goods or services through a digital network.
Billions upon billions of dollars have been generated through ecommerce in the past decade. While the revenue generated is impressive for a relatively novel phenomenon, […]
While everyone thinks that they can get better traffic results with SEO and SEM for their websites, this is just one facet where you can utilize these marketing tools. You can also use SEM for blogs. And for those who are wary about using a blog for personal or even commercial use, with SEM you […]
I ran across a respected website where they were talking about “Destination Marketing” where by implementing a model where the website that a person lands on when clicking through a search result becomes the end of their search - in other words, a resource that fits all of their needs and is essentially the first […]
Social media optimization (SMO) is an online technique for getting yourself and your online business a high profile and lots of traffic by maximizing your use of social networking online.
Social media optimization includes using social bookmarking websites for your articles and content, using RSS feeds, blogging, and sharing “tagged” photographs on Flickr or videos on […]
Search engines give a lot of weight to the keyword density and the number of back links that a website has and you can easily improve your search engine rankings by increasing these two things. Apart from being effective, this kind of internet marketing is almost free of cost. Search engines assess the importance of […]
Throughout the depressing news on oil, foreclosures, credit, jobs and stocks; there has been little attention paid to search technology, which is quietly changing our sense of community and the way we do business.
Several trends suggest local search is not just a fad but a tsunami. Each day more and more local […]
When you are designing your AdWords campaigns, you need to give some thought to the difference between profits and ROI (Return On Investment). I’m sure we can agree that the ultimate goal of your AdWords campaigns is to make money. For that you need profits. So the answer to the question of which you should […]
