My copywriting clients sometimes ask me, “Do I really have to use such long email messages and sales letters? I hate them.”
“You hate them,” I say, “because you are not your own target market. If readers are also serious prospects they’ll be motivated to keep reading.
“And second,” I add, “it’s not about length. It’s […]
At the heart of the internet, we are all writers, whether we call ourselves that or not. The Internet is a content based medium, and those who use it are often looking for information.
As writers, we have the ability to provide that type of information in a variety of formats, including ebooks, books, videos, and […]
It is no wonder why videos ultimately became a practical tool for Internet marketing and advertising. It is cheap, entertaining, and effective. Videos are in fact a powerful tool since it involves audio and visual presentation. Generally, it is easier for people to understand a message when it is seen and heard in actuality. Thus, […]
How many times were you told, as a kid: “If you can’t say anything nice, don’t say anything at all.”
A few years ago, people used to be more cautious about saying negative things about other people, mostly because it generally wound up in an awkward personal confrontation situation-which most people hate.
But the tantalizing cloak […]
If you already own a blog, you know the value of having a website that is regularly indexed by the search engines in order to build your online presence. You’re probably also aware that the more links online that point to your site, the more authority your site holds with the big search engines, which […]
Savvy online business owners will not shy away from using the so-called “Palin Effect” to improve their sales during the 2008 presidential race. The “Palin effect” can be defined as an instantaneous connection to a particular thing or idea without any definite reason other than a gut feeling.
Chances are, you think that your potential customers […]
For anyone that has built their own website for personal or business use, there is one skill that will elevate you above the rest of the websites out there. Search Engine Optimisation (SEO) is the cheapest form of online marketing and can often be the most effective.
SEO is used to ensure a website is well-positioned […]
Having a business requires you to be involved with advertising and promotion. In essence you are a sales person, whether you do any face to face selling or not. Finding ways to advertise and promote your business is not difficult; a quick Google search will lead you to many options available. The problem is that […]
An online business doesn’t get much easier than affiliate marketing; it is one of the best ways to make money on the internet. Basically affiliate marketing is a business where a merchant (someone who sells a product) pays the affiliate a set commission when the affiliate refers a visitor to the merchant’s website and […]
To attract clients online, your website needs to showcase your talents, skills and experience. So you create an “about” page. Often you will also be asked to submit a bio as part of a proposal or bid or a consulting project.
When I work with clients on website copywriting, I often hear, “I don’t want to […]
