E-zine advertising is one of the most cost effective ways to drive massive amount of traffic to your website. E-zines are one of the things that the Internet has provided for just ordinary people that the print media never did get right. Today magazines that you buy (if you do) at your local news stand […]
You’ve set up a beautiful email campaign. Your copy is tight, your graphics are eye-catching, you are just sure the click-through rate will be more than respectable.
But are you sure your readers are seeing what you see?
In a recent survey by Epsilon, 48 percent of respondents said that the images in their email clients are […]
Bigger is better, at least that’s what we’ve all been ttold. You want to generate the greatest amounts of sales, by generating the largest amount of traffic which is done by advertising in ezines with a large subscriber base– a formula for success, or maybe not.
Advertising in smaller ezines and thinking small can […]
Have you ever wondered why so many of your reader unsubscriber from you opt-in email list? After speaking with many satisfied opt-in list subscribers, I have come to realize that what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe. Here are some […]
When choosing a topic to publish your ezine on, you must consider some important success factors that can determine the flow and goal of your ezine.
You are encouraged to write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can conveniently […]
These days one of the most powerful ways to build your opt in list is to use co-registration and product giveaways. This is a great way to build your list fast and uses other leverage techniques that can save you time and money.
However, there are some disadvantages to using these techniques.
1 - The […]
I’ve met a number of businesses that advertise both online and offline and most of the time I ask a simple question, “What return of investment do you receive as a result of your investment?”
In most cases I get an answer equivalent to that of a blank stare often it is a blank stare. […]
“New improved ezine marketing method,” you’ve probably seen an ad saying something to that effect at one point or another. Or heard a self proclaimed guru stating “I’ve found it, I’ve found the secret to ezine marketing and for $97 you can have it too.”
But what really works. Are there tactics out there that […]
Possibly the greatest aspect of online marketing is that audience that exists online. Millions of people, world wide, use the internet to look for products, services and information.
While there are a multitude of marketing methods to reach the staggering numbers of online shoppers, one of the best ways is ezine advertising. You not only […]
From a webmasters point of view, by providing the opportunity for your website visitors to subscribe to your newsletter gives you the chance, over a period of time, to build trust with your subscribers.
From a subscribers point of view, it gives them the opportunity to see what you are offering before they make a firm […]
