If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven’t been doing so, you should start now, today.
“But the free mailing service I use already archives them.” you say.
That’s great! That means the search engines will find that many more links to […]
The most important thing you need to consider when you own a website or online business is your list. By this, I mean you need a newsletter that your website visitors can subscribe to by entering their names and email addresses, after which your auto-responder will send out regular messages containing valuable information. […]
How do you write splendid copy for your website?
Imagine it is the Elizabethan era, and a young man with a broad forehead and contemplative eyes, sits poised, quill pen in his firm hand, a vellum parchment before him, thinking.
Ink pot, pen, and paper are all laid out neatly on the crude wooden table […]
If you have your own in-house list of subscribers who subscribe to your newsletter, then this newsletter should fulfill two main objectives. Firstly, it should provide valuable content to your subscribers, so that they actually look forward to receiving your newsletter (and stay subscribed), and secondly, unless you’re writing for fun, it should produce an […]
Generating traffic to your site is only half of the milestone found for generating sales. The other half lies in building a house list of prospects that repeatedly visit your site for one reason or the other. There is no use only having a large list of prospects; it is necessary for your members to […]
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know […]
Newsletter advertising can be an inexpensive and effective marketing tool provided you follow some very basic rules to get the most for your money. There are four basic considerations you must have prepared in advance.
Choosing The Newsletter, Publication, or E-zine For Your Advertisement.
You want what is called a target audience. In other words, start by […]
If you are just starting your online business then ezine advertising could be the most cost effective way of beginning your marketing campaign.
Why?
It makes it easier to reach targeted prospects.
It gets results fast.
It gives you the opportunity to test the effectiveness of your ads.
It allows you to calculate your return on investment.
Before advertising […]
Printed newsletters are a really easy way to contact your prospective and current customers. They can even increase your sales while reducing advertising costs. Research shows newsletters get four times the readership of adverts or brochures, and customers are seven times more likely to buy from you than an average member of the public. A […]
“The money is in the list”! How many times have you heard this refrain?
It sounds very mercenary, doesn’t it? Get a load of people to sign up as a subscriber to your list and then send them endless emails trying to `flog’ them a load of products… Sadly, this is what many perceive as the […]
