Has e-mail taken control of your life? As a small business owner, I know e-mail rules my day. The first thing I do in the morning is check my e-mail and the last thing I do before I go to sleep is check my e-mail. In between, I am monitoring my e-mail like an air-traffic […]
E-mail is the fastest and most inexpensive method of marketing, but it is often the most unreliable. One of the biggest concerns facing online business owners is how to get legitimate e-mail past the spam filters.
Even though people have agreed to receive your company’s e-mail, it still may not reach its destination. The sad […]
Ok, so you have a great product and people are visiting your site, but perhaps even though they are interested in what you have to offer, they need some more convincing. How can you convince them that they want to purchase your product? An autoresponder is the best way to do this.
Autoresponders are used […]
One of the most frequent questions my customers ask me is “What should I do to make sure my email marketing campaign is a success?” My answer is always different, depending on the client’s industry, campaign goal, and many other factors. But in today’s e-marketing landscape, there are a few pointers that stand true for […]
Direct email marketing is the solution to a very big problem for online retailers. Ask anyone looking at the traffic reports for their online store and they will tell you that nothing drives them more crazy than getting someone to their site (either naturally or through an advertisement) and then seeing them leave. They are […]
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and […]
Why building your list is without a doubt the most profitable use of your online time and why it is absolutely critical to your success.
When building a list, always give before you attempt to receive. While this applies to Internet marketing in general, it is especially true in list building. If you do not freely […]
Ask any internet marketer worth asking and they will tell you that the money is in the list, email list that is.
You have probably also read of online marketers making a small fortune from their own lists of eager subscribers. Sounds like it’s simply a case of buying a list or building it through web […]
