The public view of Yoga has dramatically changed. At one time the vast majority of Yoga schools were home businesses. These days, every fitness studio has Yoga classes and many corporate fitness centers have added Yoga classes to the schedule. So, how else could a local Yoga teacher help your business?
Each business has, within itself, […]
Another clear fact about Internet advertising, for your Yoga teaching services, is the return-on-investment is there. Let’s face it, only people my age, or older, still read the Yellow Pages. Forget the papers, unless you can afford to be on the front page or right next to a mailing label. Most of the people who […]
Many Yoga instructors, and Yoga teacher interns, are seeking methods for reaching into the corporate sector. After all, the corporate sector is almost as alluring as a government contract. Yet, there is a mystery surrounding how Yoga teachers should enter the corporate world. Below are some of the most effective ways to establish a strong […]
In my early years of teaching Yoga, all I accomplished was to run myself ragged and have nothing to show for it. I knew how to find work, as a Yoga teacher. That is the marketing part of the Yoga business, but I needed self-esteem, which I had found in audio books from the self-improvement […]
If you want to keep your Yoga students coming back for more, you have to keep your classes interesting. Don’t keep doing the same thing every week. How would you feel if the restaurant you went to served you the “usual” every time you sat down? Most of us would change restaurants, because it’s boring.
If […]
“The Internet is not everything” - when it comes to marketing your Yoga business. You cannot achieve 100% marketing penetration by using Email marketing and having a top-ranked site on every possible search engine. What do I mean?
When it comes to advertising, and marketing, your web site is only part of your marketing mix. You […]
There are many choices, when it comes to advertising and marketing your Yoga teaching skills for Yoga studios and Yoga instructors. As I’ve mentioned in other books, and interviews, the biggest difference between advertising and marketing, is cost. Advertising will usually cost you money. Marketing and public relations can sometimes cost you nothing, if you […]
If you are a Yoga teacher, or thinking about becoming a Yoga teacher, the concepts contained within this series will save you money and, potentially, earn you a lot more money. How much money you want to earn as a Yoga teacher, is up to you. If you are willing to put in your time, […]
Yoga - which means ‘to unite’ in Sanskrit - is an ancient Indian system of health and fitness. Widely considered as one of the best methods to achieving holistic health, fitness and battling stress. The regular practice of yoga ensures a healthy and active life well into a ripe old age, claim experts. Ustraasana, i.e. […]
Do you enjoy practicing Yoga? Does teaching Yoga seem like your ultimate dream job? Does the thought of becoming a Yoga teacher feel like a “calling from within?” How would you pay your bills teaching Yoga? If your life mission is becoming a Yoga teacher; let’s look at a few practical solutions to your obstacles.
If […]
