Gifts: Business Buying Essentials and Corporate Christmas Gifts
First impression lasts - Packaging is important. This will give the first impression to the receiver. A good packaging will send a message to the recipient that he or she is important to you. A poor packaging on the other hand will tell the recipient that the item inside is not that important, or worse, the recipient may think that he is not important. So regardless of the price of the gift inside the package, it is inevitable that a corporate gift is packed appropriately.
